Nancy Morales Ricoy

Senior Brand & Marketing Designer

Expert in Brand Identity | UX/UI | Content Marketing | Strategy-Driven Design

Bilingual (English & Spanish) | Adobe Creative Suite | Figma | HubSpot

Shoot me an email ⬇️

About Me

Strategic Brand & Marketing Design Leader with a passion for crafting compelling visual narratives that drive engagement and business success. With expertise in branding, UX/UI, content marketing, and paid media, I create impactful, user-centered experiences that merge aesthetics with functionality. Proficient in Adobe Creative Suite, Figma, HubSpot, and SEO, I specialize in developing cohesive brand identities, optimizing digital experiences, and launching innovative campaigns.

Known for my creative problem-solving, data-driven decision-making, and ability to lead cross-functional teams, I bring a unique blend of design thinking and marketing expertise to every project.

Work Experience

July 2021 - Present

March 2020 - July 2021

August 2018 - February 2020

REQUORDIT | Senior Marketing Designer & Lead Marketing Strategist

Elevated brand presence through strategic design, content marketing, and UX/UI for REQUORDIT Cloud, CloudOCR, and CloudPAYit.
Increased lead generation by 20% by spearheading high-performing paid media campaigns, email marketing, and website optimization.
Led cross-functional product launches across North America, ensuring brand consistency and strategic market positioning.
Developed conversion-focused landing pages and sales collateral, optimizing customer engagement.
Managed branding for major industry events, strengthening brand authority in the automation technology sector.

Public Agency of Digital Innovation Mexico City Government | Lead Visual Designer

Designed user-centric digital platforms that streamlined government services, reducing in-person visits and improving accessibility.
Optimized UX/UI workflows, improving platform efficiency and increasing citizen engagement.
Led cross-functional teams to create intuitive, data-driven digital solutions impacting thousands of users.

SOLCOM Communication Solutions | Visual Designer

Developed brand identities and promotional materials for startups and small businesses, focusing on brand positioning and engagement.
Designed digital and print assets, ensuring alignment with user experience best practices.
Created high-performing social media content, increasing audience reach and engagement.

Say hi on LinkedIn